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62 Franprix supermarkets in France for Pricer and Toshiba


In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act. (2007:528) The information was distributed to the media for publication at 1:45 p.m. on Monday August 4th, 2008.

A second grouping of Franprix supermarkets have chosen Pricer and Toshiba for the deployment of electronic shelf label (ESL) solutions, system integration and support services.

Franprix, a French supermarket chain, has ordered 62 stores to be deployed with Pricer ESL before year end 2008. The contract is valued at approximately 20 MSEK and will be implemented by Pricer’s partner Toshiba Tec starting mid September.

Figeac, the holding company, selected the Pricer ESL solution and the implementation services and support of Toshiba Tec. Pricer’s ESL system has previously been installed in over 100 Franprix supermarkets since late 2005 by Toshiba.

"We are very proud to see the continuity in this format" says Charles Jackson, CEO at Pricer. “Toshiba has been able to clearly demonstrate the superiority of our wireless display platform and ESL solution for the supermarket format, both in France as well as in other European markets.”

Figeac is an independent company operating 75 supermarkets under the banner Franprix. The supermarkets average size is 800 m² and they are located in the Paris region. There are over 600 supermarkets under the Franprix banner in France.

For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00

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