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Pricer and StrongPoint deepen and broaden strategic partnership

Pricer and StrongPoint deepen and broaden strategic partnership


Pricer deepens and broadens its strategic partnership with StrongPoint ASA, a leading grocery retail technology provider. StrongPoint has been a reseller and installation provider of Pricer’s Electronic Shelf Labels (ESLs) solutions for more than 20 years.

The new agreement broadens StrongPoint’s geographical scope to the UK, Ireland, expands the current agreement in Spain and re-affirms StrongPoint’s distribution rights in Norway, Sweden and the Baltics.

Pricer’s acting CEO Magnus Larsson announced the new extended partnership with StrongPoint at StrongPoint’s retail conference on November 15, 2022. Watch him and StrongPoint’s CEO Jacob Tveraabak talk about the partnership and how StrongPoint will be helping to bring more of Pricer’s world-class technology to grocery retailers in the UK, Ireland and Spain.


Watch video here

Jacob Tveraabak, StrongPoint CEO, commented the cooperation in the press release. 

“We are proud to broaden and deepen our relationship with Pricer and look forward to bringing their world-class technology to more grocery retailers. Inflationary pressures and increased costs have only further increased the need for efficiency-saving technologies. StrongPoint has a long history with Pricer and has supplied many of the leading grocery retailers in Scandinavia with their world-class solutions. We now have the opportunity to bring their amazing products to many more retailers and consumers in even more parts of Europe.”.

Magnus Larsson, acting CEO, Pricer, commented:
“StrongPoint’s outstanding reputation in the existing markets where they already work with leading grocery retailers in Sweden, Norway and the Baltics made them the obvious choice to expand our sales opportunity in Europe. We look forward to continuing and deepening our relationship with StrongPoint.”


Published on November 18, 2022