Speed! It’s all about Speed!

By using the very powerful Optical Wireless Communication system, which is unique to Pricer, we have the ability to communicate with each individual label in Real-Time. All the time. Transforming the retail industry from the store floor, shelf edge and up.

Speed is a very important feature in an industrial performance ESL system

• Pricer is up to 900 times more responsive* and our graphical labels can do over 30,000 price updates per hour – everywhere in the store (no radio blind spots).
• Our system is unaffected by other communication and works flawlessly today, tomorrow and five years from now—even when data rapidly increases (updates, resolution and color) and much more RF interference is expected. Since we don’t fight with WiFi, 4G & 5G networks and other radio systems, we don’t need to retransmit and can avoid long, unacceptable delays when updating a label.

*1 sec compared to 15 min sleep time for RF competitor. Read more about Optical vs. Radio