Pricer SmartTAG Color

The most dramatic, beautiful and clear e-paper label ever created.

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SmartTAG Color combines 4-color displays with a full range of sizes to support any store format and application. Instant updates, seamless integration, and unbeatable battery life make it a powerful platform for smarter retail operations and communications. 

Why business leaders choose Pricer SmartTAG Color

Boost customer engagement

Vibrant 4-color displays make pricing and promotions stand out. Clear, consistent messaging builds shopper trust and improves the in-store experience across all formats.

Drive operational efficiency

Real-time updates reduce manual work and pricing errors. LED alerts, geolocation, and NFC streamline picking, restocking, and planogram checks — helping staff work smarter.

Maximize ROI and lower TCO

Up to 10 years of battery life powers advanced use cases with minimal maintenance. Durable design ensures reliable performance in high-traffic, high-pressure environments.

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Ready to scale

A full range of sizes fits any shelf or product. With centralized control via Pricer Plaza, it’s easy to manage, monitor, and scale across thousands of locations.

Engineered for efficiency, durability, and impact at scale

  • Industry-leading battery life

    Up to 10 years of power — supports high-frequency updates, LEDs, and geolocation without frequent replacements.
  • Real-time updates

    Sub-second response enables instant LED flashes for real-time task execution and operational efficiency at scale.
  • Ultra-clear 4-color display

    Displays in black, white, red, and yellow ensure strong contrast and visibility for all price and promo messaging.
  • Smart LED alerts

    Seven-color (blue, cyan, green, magenta, red, white, yellow), four-mode flashlight for promotions and efficient task management.
  • NFC-enabled interaction

    Tap-and-go enables fast engagement for staff and customers — from stock checks to loyalty programs.
  • Precision geolocation

    Shelf-level positioning improves picking, replenishment, and product location accuracy in real time.
  • Multi-page display

    Displays multiple pages of content including pricing, inventory, and planogram data within a single label.
  • Full range of sizes

    Available in 1.6″, 2.2″, 2.6″, 2.9″, 4.2″, 4.3″, 5.8″, and 7.5″ — fits all shelf types, from high-density categories to large-format items.
  • Streamlined, robust design

    Closed-front construction with a protective screen ensures durability in demanding environments and supports daily handling
  • Flexible color options

    Available in white and black housing to suit different retail environments
  • Sustainability

    Improves working conditions for in-store staff and supports sustainability from design to recycling.

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Pricer Plaza: the intelligence behind every label

Pricer Plaza is the cloud-based platform that powers and manages your entire ESL ecosystem — from pricing and promotions to task automation and in-store insights. 

Whether you’re running one location or a global network, Pricer Plaza ensures every label works smarter — and every store runs smoother. 

 

Get in touch!

Let's talk retail digitisation!