Mexico’s second largest retailer, Soriana, has placed an initial order for the deployment of Pricer ESL in 46 of their hyper and supermarket stores. The total order value is approximately 20 MSEK. Deliveries should be completed in the first quarter of 2010.Implementation and support will be carried out by TEC Mexico. Mexico becomes the 40th country where Pricer has installations today. “The Mexican retail market is advanced in operations and automation,” says Charles Jackson, CEO at Pricer. “We are especially proud of winning this deal with Soriana, one of the most demanding retailers we have worked with, and who understood already 3 years ago the role ESL play in enabling their pricing strategies.” Soriana had installed ESL in over 100 stores before placing this order with Pricer. “Soriana’s order is another proof to the advantages of Pricer’s ESL system,” says Oron Branitzky, VP Sales at Pricer. Pricer had the opportunity to do a pilot with Soriana several months ago and proved that speed and two-way communication together with a scalable system are crucial for integrated retailers. “There is an obvious need for scalable solutions that can be rolled out fast and industrially,” says Placido Garcia, President at TEC Mexico, “and this is where the advantages of TEC Mexico and Pricer are at their best.” About Soriana Soriana is Mexico’s second largest grocery retail chain with more than 471 stores in over 138 cities across the country. The group was founded in 1968 and is headquartered in Monterrey, Nuevo Leon, Mexico. All store formats are represented within Soriana, from hypermarkets to “Super City” convenience stores, including “Supermercados Soriana” (supermarkets) and “Mercado Soriana” stores.
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