Metro Cash & Carry Germany, a unit of the world’s third largest retailer, has accelerated their deployment of their ESL upgrade program in Germany. Orders have been placed for the replacement of all labels in the last 18 Cash & Carry stores with a total value of over SEK 20 Million (3.1 MUSD) with deliveries taking place during Q1 and Q2 2008.
The program was launched in September 2006 and was planned over three years, but store demand has led the company to accelerate the deployment as well to expand the program worldwide.
“Since the original agreement, Pricer has been committed to providing Metro with the industrial flexibility to manage their ESL program,” said Charles Jackson, CEO of Pricer. Today, Metro has installed over 100 Cash and Carry stores with Pricer in more than 8 countries. “The fact that two of the world’s largest retailers have selected ESL and Pricer is a source for pride within our organization. We see both retailers taking us to more than 20 countries now, making wireless shelf display for price and stock control a standard for their store operation.”
About Metro:
Metro Group operates in 30 countries and employs approximately 250,000 people worldwide. The company is divided into four business units Cash & Carry, Food Retailing, Nonfood Specialty Stores and Department Stores, serving both businesses and consumers. Brand names like Metro Cash & Carry, Real, Media Markt, Saturn and Galeria Kaufhof are all well known in the market.
For further information, please contact:
Charles Jackson, President and CEO Pricer AB: +46 8 505 582 00
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