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Italian retail group Maxi Di and Pricer signs framework agreement


Pricer announces the signing of a framework agreement for the last quarter of 2023 and 2024 with Maxi Di, a major retail group within Selex Group, and Pricer’s partner IBC.

“We are thrilled to share the exciting news that Maxi Di, who already uses Pricer’s in-store solution in more than 50 large format stores, has chosen to enhance and solidify its digitalization journey by embracing additional innovative solutions from Pricer. This agreement represents a noteworthy advancement in the ongoing evolution of digitalization within the retail sector”, says Michael Cacciatore, Country Manager Pricer Italy.

From a perspective focused on fostering excellence in partnership, with the aim of supporting the retailers in maximizing the benefits of the optical solution, this agreement initiates a strategic collaboration. Although the agreement contains no commitments, the goal is to expand the number of points of sale and develop new features based on the cloud-based platform Pricer Plaza. These initiatives are directed towards a heightened emphasis on sustainability and efficiency, along with enhancements in in-store activities.

Maxi Di appreciates the effectiveness of Pricer’s optical system in its stores, where it has been installed for several years and which, thanks to its reliability, has contributed to the optimization of processes and operational efficiency.

Pricer’s in-store automation and communication solution, based on Pricer Plaza, is a cutting-edge system for the management of intelligent electronic shelf labels. It stands out for its ability to use light for communication, ensuring greater reactivity and absence of interference. This technology, combined with Pricer's SmartFlash system, allows highlighting specific labels in less than 2 seconds and improving energy efficiency, and it can also be used to support reducing food waste. In addition, the potential time savings for the store employees is estimated to be 5,200 hours per store per year (source: Total Economic Impact™ of Pricer, Forrester Consulting, 2022).

“We are pleased to announce that the first orders deriving from this framework agreement have already been confirmed and was invoiced in the last quarter of 2023, marking the beginning of a fruitful and long-term collaboration between Pricer, Maxi Di and IBC” says Michael Cacciatore.

For further information, please contact:

Michael Cacciatore, Country Manager Italy, +39 347 2505228

Mats Arnehall, Head of Region Europe, +46 70-8108084

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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