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Interim Report January – June 2009


Weak second quarter but strong order backlog points to improvement

January – June Order entry of SEK 154 M (173) Net sales of SEK 140.8 M (190.6) Gross margin of 41 (38) percent Operating profit of SEK 3.1 M (22.4) Net profit of SEK -0.2 M (14.4) Second quarter Order entry of SEK 87 M (75) Net sales of SEK 77.7 M (115.2) Gross margin of 28 (39) percent Operating profit of SEK -3.2 M (16.2) Net profit of SEK -7.9 M (14.6) • Earnings per share amounted to SEK 0.00 (0.01) for the first six months of the year • Cash and cash equivalents were SEK 77.2 M (73.6) at the end of the period • Although the earlier reported outlook of achieving earnings almost at par with last years is now considered increasingly challenging, the second half year is expected to be significantly better than the first half • Two large European retailers chose Pricer ESL • First major European DotMatrix™ ESL contract for Pricer with Belgacom • C-store segment of Casino moves forward with Pricer ESL Subsequent events • Pricer starts first phase ESL rollout with major South African retailer • Pricer has secured a significant first stage roll-out with another leading mobile telephone retailer • Pricer has secured the exclusive home country referencing for a European Tier 1 retailer and received first orders

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