The future is brighter: Accelerating our portfolio to high-impact color ESLs
The shelf edge is rapidly evolving into the most powerful touchpoint in the store. At Pricer, we’re not just observing this evolution; we’re actively leading it.
As part of our continued commitment to innovation and delivering next-level customer experience, Pricer is proud to announce a strategic transformation across our entire Electronic Shelf Label (ESL) portfolio. We are moving exclusively to
four-color and multi-color display labels.
To support this modernization, we are phasing out production of our legacy three-color labels, including SmartTAG HD, SmartTAG Power, and SmartTAG Power+, with the full transition scheduled for the end of 2025.
Why we are committing to next-generation color technology
This strategic shift is all about preparing retailers for the future. Our objective is simple: to enhance in-store communication and operational efficiency by equipping you with the most advanced tools.
The transition to next-generation 4-color labels provides essential new opportunities to immediately catch the customer's attention and convey information with enhanced color clarity (Black, White, Red, and Yellow), superior visibility, and unmatched adaptability.
The transition also aligns with the industry-wide E Ink roadmap, which is phasing out 3-color display technology in favour of more advanced formats. By staying aligned with these standards, Pricer ensures our customers are investing in future-proof solutions.
Upgrade to a Future-Ready Solution: SmartTAG Color
Our Pricer SmartTAG Color family is becoming the core portfolio, streamlining our focus towards 4-color and multi-color technology. It is designed to deliver stronger performance and greater long-term value across a wide range of store formats and use cases, available in sizes from 1.6" to 12.5". SmartTAG Color excels in three key areas:
- Enhanced consumer experience
Clearer pricing, vibrant visuals and dynamic promotions deliver a better shopping experience, increasing engagement and customer trust.
- Operational efficiency
Automated price and promotional updates reduce errors and free staff from manual pricing tasks so they can focus on more valuable work such as customer service. Instant LED alerts streamline ROI driving use cases such as stock replenishment, inventory and waste management.
- Future-proof functionality
With enhanced colors, multi-page content, precision geolocation and seamless systems integration, SmartTAG Color is built for what comes next.
The unified platform for intelligent retail
While the Pricer SmartTAG Color family delivers powerful performance and long-term value for today's retail environment, it is a core component of a larger, future-ready solution. By combining our core ESL portfolio with our powerful Pricer Plaza software and our next-generation Pricer Avenue, we create a powerful platform for intelligent stores.
Pricer Plaza: the intelligence behind every label
Pricer Plaza is our secure, cloud-based platform for centralized ESL management, powering pricing, promotions, and task automation across every store.
- Real-time updates and system monitoring
- Advanced staff task management
- Enterprise-grade scalability and integration
Transform every aisle into an experience: Pricer Avenue™
Pricer Avenue™ is a battery-free shelf-edge communication platform that elevates the role of traditional ESLs, transforming every aisle into an experience. It is not just about a single label, but a complete communication solution designed for retailers who want to create a standout in-store environment.
Ready to accelerate your retail strategy?
The digital shelf is here, and it’s in color. Our focus on next-generation 4-color and multi-color technology provides your business with the foundation for smarter operations, elevated customer experiences, and immediate gains in promotional performance.
Contact our sales team today to schedule a personalized consultation or a demo of our high-impact solutions.