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Pricer to showcase next generation solutions to drive forward in-store capabilities at Shoptalk Europe


Pricer, the leading in-store communications company and market-leader in the provision of Electronic Shelf Label (ESL) solutions, will be showcasing its latest technologies that improve in-store operational performance and elevate customer experience (CX) at Shoptalk Europe (06 – 08 June, Excel London).

From bringing digital engagement to life at the shelf edge, to driving efficiencies in store operations and enabling dynamic pricing capabilities to increase conversions, maintain margin and realize sustainability targets, each application of Pricer’s ESL solutions is designed to fast-track the evolution of the store into a hub of omnichannel excellence.

Exhibiting across the event at booth B24, Pricer will be showcasing the following innovations:

Pricer SmartTag Color

An extension to Pricer’s SmartTag Color range is its new 4-color ESL developed to meet retailers’ requests for additional color functionality to support more vibrant promotion and consumer communication. Featuring the longest battery time on the market thanks to Pricer’s optical wireless technology, Pricer’s SmartTag Color labels allow retailers to bring promotions to life at the shelf-edge, as well as enhancing digital signage and brand communication throughout the store.

These new capabilities come to the market at a time when shoppers’ expectations of digital interaction in-store have accelerated, prompting an ‘information revolution at the shelf-edge’. Pricer’s analysis on shopping behaviour among consumers in key European countries (Retail Europe: Shopper Outlook Report by Pricer) shows that now, six in ten (64%) would like more access to product details in addition to pricing.

Pricer ShelfVision

To help retailers address the issues of shelf availability, gap detection and improve replenishment, as well as planogram compliance, the Pricer ShelfVision solution combines machine learning (ML) and computer vision with a sophisticated wide-angle camera. This allows retailers to have exact and up-to-date visual information to maintain full shelves ensuring greater customer satisfaction and retention.

Pricer Plaza

Pricer will also be showcasing Pricer Plaza, the foundation of Pricer’s solution, a cloud-based management system infrastructure that enables Software as a Service (SaaS) business models. Pricer Plaza comprises a suite of services that provide sophisticated management of in-store infrastructure and services for individual departments and stores up to complete chains. It acts as the key foundation for advanced store digitalization functionality such as sophisticated real-time dynamic price and promotion implementation and management; replenishment; shelf imaging and optimization; Click & Collect services; and in-store geo-location for advanced CX.

Duncan Potter, CMO of Pricer, commented: “We know the store has always had to wear many hats, and this has only become further exacerbated, as the number and type of store journeys have grown, and demand for new retail formats and experiences in-store have evolved. And this is all within the context of disrupted supply chains and growing inflationary pressures, both to the retailer and to the consumer, threatening to hamper retailers’ efforts to revolutionize the store. Put simply, the store has never had to work so hard. That’s why we’re excited to be showcasing the next generation of in-store solutions that can digitally empower the store, helping retailers digitize critical in-store processes, whilst saving time, and money and enabling a better shopping experience.”

To speak to one of Pricer’s experts, visit us on booth B24 at Shoptalk Europe, 06–08 June, Excel London.

For further information, please contact:

Duncan Potter, CMO Pricer, +1(203)2973129

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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