After successful pilots with the leading chains and 50 supermarkets installed to date with Pricer ESL, an agreement has been signed with Skydirect Pricer’s partner in South Africa, securing delivery of Electronic Shelf Labels (ESL) and infrastructure during 2009. Total value of this agreement exceeds 20 MSEK. “South African retailers lead grocery retailing in Africa and the Middle East”, says Charles Jackson, CEO at Pricer, “and represent a significant market for Pricer over the next years. We have the ambition to continue to invest in the development of these key retail markets where retailers are able to react to pricing.”
“South Africa is the largest retail market in the Middle East and Africa grocery markets (MEA), and in short, as with the rest of the world, pricing is a key issue”, says Hendrik Bredenkamp, CEO at Skydirect. “Some are even saying that ESL is the best solution they have seen since the invention of Bar Code scanners”
“Since our partnership with Skydirect two years ago, we have seen a steady interest in ESL,” says Niclas Qvist, Area Sales Manager at Pricer, “particularly in recent months, so we see this order as a starting point for 2009.”
Skydirect (PTY) LTD, based in Johannesburg, South Africa, part of the XON company, offers Pricer ESL as a complete end-to-end solution for its retail customers across the continent. Among Skydirect’s customers is SPAR Group Ltd, with nearly 800 supermarkets in South-Africa, and Metcash, with 14 Trade Centers and 178 Cash and Carry stores.
In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act. (2007:528) The information was distributed to the media for publication at 16:00 hrs CEST on Monday November 10th, 2008.