Skip to content

Pricer and PaperShell in strategic partnership to drive environmental change within the electronics sector


Pricer, a global leader in in-store automation and communication solutions, announces a strategic partnership with PaperShell, a Swedish company who develops and manufactures innovative and high performance biocomposite, in a move towards sustainable material for Pricer’s products and ultimately for the whole electronics sector.

The collaborative effort between Pricer and PaperShell signifies an increased focus on environmental circular innovation. The ultimate goal is to be a pioneer with components in electronic shelf labels made of 100% bio-based material with no fossil components.

“By joining forces with PaperShell, we are aiming at a more sustainable future, not just for Pricer, but for the entire electronics industry. This collaboration marks the beginning of an exciting journey as we explore the possibilities of integrating new fossil-free materials into our electronic shelf labels. Our partnership has the potential to significantly reduce our environmental footprint. We remain dedicated to pioneering innovative, top-quality solutions that not only prioritize sustainability but also enhance the retail experience and competitive advantage for our customers”, says Chris Chalkitis, Chief Digital Officer at Pricer.

PaperShell is a new 100% fossil-free material based on waste streams from the agricultural and forest industry to re-engineer wood into 100% biocomposites. PaperShell’s similarity to glass fiber composites makes it the first potential bio composite candidate to replace the glass fiber material in electronics and create a substantial win for the environment with reduction of CO2e emissions of 98%, unprecedented reduction in toxicity and potentially carbon net zero and beyond if circular systems solutions are applied. 

“PaperShell is founded on pushing the boundaries and mixing art, science, and capital towards nature. Creating 100% biobased materials aligned with nature and crossbreeding it with the electronic world speaks for itself. Collaboration with a player such as Pricer that advocates the use of technology to reduce waste and build efficiency is totally aligned with our agenda to team up with companies who are part of a transition towards a circular society”, says Anders Breitholtz, CEO at PaperShell.

For further information, please contact:

Chris Chalkitis, Chief Digital Officer, +46 70 4849812 

Magnus Larsson, President and CEO, +46 70 431 68 51

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

About PaperShell

PaperShell is reshaping the future by offering B2B Built-to-print component manufacturing that replaces plastics, fiberglass, and aluminum. With PaperShell bio composite it’s possible to achieve an immediate 90-98% reduction in greenhouse gas emissions and can potentially lead to carbon negativity and beyond. The bio composite surpasses plastics in strength, matches fiberglass in versatility, and is half the weight of aluminum. PaperShell is propelling the transition to a circular bio economy, merging science with art, and directing financial assets to solutions in line with nature. With highly automated production facilities in Sweden the company make sustainability scalable. Collaborating with renowned and global brands, PaperShell co-creates carbon-negative, sustainable solutions, destined to replace parts in existing and future products.

Attached files