Bringing the efficiency of online shopping into a bricks-and-mortar store

From digital labels and self-scanners to footfall analysis and age verification alerts, the world of in-store technology is vast, reports Lucy Britner at Drinks Retailing.

Covid has accelerated the use of technology in store by probably three to four years,” says Duncan Potter, chief marketing officer at Pricer, a company that makes electronic shelf labels. The system allows retailers to change prices in real time, in line with promotions, and labels can also feature flashing LED lights and corresponding barcodes, allowing staff to find stock more easily.

The lights are particularly handy for click-and-collect. Potter says: “What you want is to indicate exactly which [item] a customer has ordered and get it picked within a few seconds, with as few mistakes as possible.”

For today’s ecommerce-savvy consumers, Potter says bringing the efficiency of online shopping into a bricks-and-mortar store is important. It’s also important for bricks-and-mortar retailers to have similar levels of customer insights to those of online retailers.

 

Read the full article in Drinks Retailing March/April 2022 edition: Drinks Retailing

 

Published on March 25, 2022

 

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