Skip to content

Pricer launches SmartTAG, its latest generation ESL family

Pricer launches SmartTAG, its latest generation ESL family


Pricer launches SmartTAG, its latest generation ESL family

Stockholm, Sweden, 21 May 2013: Pricer, the world leader in providing electronic shelf labelling (ESL) solutions to retailers, today announced the launch of its new generation ESL family –SmartTAG.

Pricer’s revolutionary new SmartTAG labels not only provide retailers with Pricer’s trademark clear, readable and reliable prices; but also enable retailers’ a unique new avenue to enhance their customers’ in-store experience, offer strong promotional messaging, and drive sales.

Pricer SmartTAGs enable interaction between the store and its customers. With Pricer’s SmartTAG labels, retailers can add one-off promotional messages, information regarding remaining stock, percentage discounts and much more. In addition, retailers can add QR codes to link customers –with a simple scan of their smartphones –to online marketing campaigns, recipes sites, reviews or social media. Alternatively, retailers can use NFC enabled labels to provide this next-level customer experience.

Furthermore, Pricer SmartTAGs allow stores to automatically and instantly update and align their in-store prices of their online stores –so stores can offer their customers a truly unified shopping experience, whether online, in-store or on their mobile.

SmartTAG labels also come with integrated tools that improve promotion messaging in stores. The labels are fitted with Pricer’s exclusive SmartCLIP slot, so eye-catching promotional shelf-talkers and wobblers can be attached with ease. With the SmartFRAME, on-shelf messages can be multiplied as retailers can simply slot pre-printed or customised promotions around the price label as well as on the side.

The SmartTAG label family comes in a wide range of sizes to suit the specific needs and requirements of any store. SmartTAG segment labels –with LCD displays for easy updating and coloured promotion and price zones –come in small, medium and large. SmartTAG HD graphic labels feature crisp, high definition displays, with epaper technology for better rendering of text and easier readability. SmartTAG HD labels are available in small, medium, large and extra large.

Pricer contact:
Niclas Qvist, Head of Marketing and Partner Management,, +33 161 08 40 20

Media contact:
Milla Nurmikko, Mulberry Marketing Communications,, +44 (0)20 7928 7676