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Interim Report JANUARY - JUNE 2007

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• Net sales of SEK 167.0 M (170.3) • Result after tax of SEK -14.9 M (-37.1) • Result per share of SEK -0.01 (-0.05) • Orders received SEK 236.4 M...

• Net sales of SEK 167.0 M (170.3)

• Result after tax of SEK -14.9 M (-37.1)

• Result per share of SEK -0.01 (-0.05)

• Orders received SEK 236.4 M (189.6)

• Gross margin improved to 28 (16) percent

• Operating result of SEK -13.9 M (-35.3), an improvement of 61 percent

• Liquid funds of SEK 52.5 M (29.0)

• Pricer wins new roll-out for about 100 stores in Japan

• Pricer and Ishida sign license agreement for cooperation in the development of the new generation wireless graphic displays. SEK 14 M was received in April as a first payment for this license

Subsequent events

• Pricer appoints Charles Jackson as new CEO from September 1

Synergies and restructuring plan expected to save SEK 25 M per year
For further information, please contact:
Jan Forssjö, President and CEO Pricer AB: +46 8 505 582 00

Pricer AB (publ)
Bergkällavägen 20-22
SE-192 79 Sollentuna
Sweden


Website: www.pricer.com
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993

The information provided herein is such that Pricer AB (publ) is obligated to disclose pursuant to the Securities and Clearing Operations Act (SFS 1992:543) and/or the Financial Instruments Trading Act (SFS 1991:980). Submitted for publication at 09:45 a.m on august 23rd, 2007.

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