Pricer Electronic Shelf Label system has been chosen for roll-out deployment by York Benimaru for its supermarket chain, including in its supermarket format Kadoya, starting July 2007 through February 2008. Planned deliveries from Pricer for this roll-out are valued at minimum of 50 MSEK and include over 1.5 million Continuum labels. The majority of the products for this deployment are expected to be ordered by Pricer’s partner Ishida Co. Ltd. and delivered by the end of 2007.
“Following our Ito-Yokado roll-out that was completed in 2005, along with extensive piloting with York Benimaru during 2005 and 2006, this additional roll-out within Seven & I group is a clear recognition of the significance of our system as an operations tool”, says Jan Forssjö, President and CEO of Pricer. “It adds to the positive development in the Japanese market with firm rate of installation and marks the continued success of our long term and solid partnership with Ishida Co. Ltd”.
About York Benimaru:
York Benimaru Co. Ltd. is one of the leading chains in Japan (in the Tohoku region). York Benimaru is part of Seven & I Holdings which comprises of Ito-Yokado and 7-eleven Japan (parent of 7-11 US) among others.