Skip to content

Pricer to Roll out ESL System to Danish Pharmacy Chain


In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish (2007:528) Securities Exchange Act. The information was distributed to the media for publication at 11:00 a.m on Tuesday June 10th, 2008.

One of Denmark’s largest pharmacy chains, Apotekeren, has signed an agreement to equip their member stores with electronic shelf labels (ESL). The pharmacies, 47 in total, will be installed together with Pricer’s Danish partner NNIT and be completed during 2008. The value of the order is in excess of 5 MSEK.

Apotekeren is the first integrated Nordic pharmacy chain to roll out ESL. All stores will be equipped with Pricer’s Continuum ESLs, and the customer has the ability to upgrade to Pricer’s fully graphic DotMatrix™ ESL. “Apotekeren carried out a careful assessment of ESL solutions most suited to their specific shelf display requirements,“ says Niclas Qvist, Area Sales Manager Northern Europe at Pricer AB, “ and only Pricer offered both the most flexible solution and investment security for the future.”

“There are over 500 pharmacies in Denmark and we are confident that the Pricer solution will be expanded to many of them within the near future.” says Steen Banke, Sales Manager NNIT.

About NNIT
NNIT A/S is one of Denmark’s leading consultancies in IT development, implementation and operations. NNIT has more than 1,000 employees and a turnover in 2006 of 1,016 MDKK.
For more information on NNIT, visit

For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00

Attached files