The Board of Directors has appointed Charles Jackson, Vice President of Sales & Marketing since 2002, to become new CEO of Pricer. He will succeed Jan Forssjö, CEO since 2001, who will remain on the Board as a working member with focus on special projects.
The appointment is effective as of September 1, 2007.
“First I would like to give credit to what Jan Forssjö has achieved during his more than six years as CEO. He has transformed Pricer and made it the world leader in the Electronic Shelf Label market. I am happy that he will continue to serve on the Board in order to support certain projects and ensure continuity”, says Akbar Seddigh, Chairman of the Board.
The stage is now set for further growth and improved margins to make Pricer a profitable company. Consolidation synergies after the acquisition of Eldat have been realised and Pricer is in a good position to benefit from the continued development of the ESL market. Additional synergies deriving from the acquisition is expected as the next steps are planned. Furthermore, Pricer will continue to focus on customer benefit through innovations and new technologies.
“By appointing Charles Jackson, who has a proven track record of success in developing the European ESL market, Pricer will obtain a CEO with a deep knowledge of the company and first-hand experience of the needs of its customers. His international experience combined with presence close to main markets and customers will be of great importance in the truly international ESL market”, adds Akbar Seddigh.
Charles Jackson, 43, and of Canadian and French nationality, with a degree in Business Administration, has before joining Pricer worked in several international growth industries in retailing as well as the telecom industry.
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