Metro, the world’s third largest retailer, has selected Pricer to upgrade its German Cash & Carry division with next generation Electronic Shelf Label (ESL) systems. After a full review of ESL solutions, Metro has again chosen Pricer to supply their Cash & Carry stores beginning in third quarter 2006 through to 2009. The first orders have been placed for a total value of about SEK 20 Million taking place during 2006. The frame agreement has an estimated total value of approximately SEK 75 Million over three years. Metro was the first major retailer in the world to roll out ESL. In 1996 – 1999, ESLs were deployed throughout their Cash & Carry stores in Germany. Today, all 58 Cash & Carry stores are equipped with the Pricer ESL system with approximately 2,2 million ESLs. The migration is composed of the new ESL generation offering Metro the highest visual display quality coupled with Pricer’s communication platform upgrade. This will enable Metro to optimize shelf edge pricing and stock communication, while laying the foundation for third-generation devices. ”After successfully implementing the Pricer PromoLine system in the late 90’s, Metro is leading again by being the first retailer to migrate its installed base to our next generation ESL and infrastructure technology. This decision is another endorsement of our strengths and focus on delivering scalable customizable ESL solutions to the world’s leading retailers. It is what sets us apart from other ESL vendors, and we are proud of the trust that Metro continues to place in us and our products”, says Jan Forssjö, President and CEO of Pricer. A key component of this deal is Metro’s decision to expand their ESL implementation and increase efficiency in their Cash & Carry operations also in other countries. Two pilot programs will be powered by Pricer’s new Continuum ESL technology and are expected to go live in 2006 with one store in France and one in Portugal. “This is a natural step as they increase their reliance on ESL as a pricing and stock tool,” says Göran Fryklund, Worldwide Key Account Manager for Metro. “By choosing the new Continuum generation Metro can benefit from more functionality and take advantage of new opportunities in information & display trends, both today and in the future.” The Continuum ESL solution with its higher memory and display capacity provides PowerPoint* like communication at the shelf edge, termed ADS (Automated Display Slideshows), offering more flexibility and animation to product offering, from bonus points & rewards to in store margin information and commission schemes. Metro Group operates more than 2,100 locations in 30 countries and employs approximately 250,000 people worldwide. The company is divided into four business units Cash & Carry, Food Retailing, Nonfood Specialty Stores and Department Stores, serving both businesses and consumers. Brand names like Metro Cash & Carry, Real, Extra, Media Markt, Saturn and Galeria Kaufhof are all well known in the market. * Power Point is a product and a brand owned by Microsoft Corporation
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