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Leading French DIY retailer Castorama deploys Pricer ESL


Castorama, the 2nd largest retailer in French Do-It-Yourself (DIY) industry, part of the Kingfisher Group, recently signed a frame agreement to roll out Pricer ESL across France. The first 19 stores will be completed during the first half of this year for a total order value of 57 MSEK.

Castorama will implement from 45,000 to 75,000 ESL per store enabling staff to save time on daily routine and be more available for sales and other value added tasks. Today, Castorama uses four pages on Pricer ESL to display price and product management information such as next delivery dates and stock quantities. “This agreement is a first of its kind and demonstrates how Pricer can help other important retail segments manage and support their core activity – serving customers”, says Charles Jackson, CEO at Pricer. “Castorama is the first major European DIY retailer to trigger a nationwide ESL deployment and we are proud to have secured this significant contract”, M. Jackson adds. Castorama had evaluated three different systems and piloted two over a year ago. After a successful pilot combining segment and graphic displays, Pricer won the next step of implementing a full store pilot in the Paris area with 40,000 ESL. Castorama finally selected Pricer infrared ESL to implement in their 105 stores. “Pricer was able to offer the most scalable two-way ESL solution,” says Philippe Goas, Area Manager Middle Europe at Pricer.” About Castorama and Kingfisher Castorama, French DIY banner founded in 1969, is the 2nd largest DIY retailer in France. Castorama holds 20% market share in France. The average surface of a store is about 7,500 m². Castorama is part of the Kingfisher group since 2002. Kingfisher is the n°3 DIY retailer worldwide and has nearly 660 stores in 8 European countries. Kingfisher group have under their banner Brico Dépôt in France, B&Q, Screwfix Direct and Trade Depot, and have a strategic alliance with Hornbach, one of the leading DIY retailers in Germany with 120 stores.

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