In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act (2007:528). The information was distributed to the media for publication at 16:00 hrs CET on Monday June 8th, 2009. A first grouping of SPAR franchise stores in France recently signed for Pricer ESL system installations. SPAR is one of Casino’s Convenience store (C-store) banners. The frame agreement with Casino Group enabled Pricer to address the group’s franchise formats. In late 2008, Pricer completed a successful pilot with the SPAR chain in France.“These first orders are not only the signal of Casino’s ambition to move forward with Pricer ESL in all its formats”, says Charles Jackson, CEO at Pricer, “but also the awakening of a new ESL segment in a very important market.” Further contracts are on the way. “The rhythm of orders allows us to expect strong adoption of Pricer ESL in Casino’s convenience store branches”, says Marc Poncet, Casino Key Account Manager at Pricer.
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