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Bulgarian DIY retailer Praktiker does a full chain installation with Pricer’s in-store solution


Pricer AB’s partner SIS Technology has signed an agreement with the leading Bulgarian DIY chain Praktiker for a full chain roll-out.

After a thorough evaluation and a successful pilot installation, Praktiker is now equipping all its other 16 large format stores with Pricer’s in-store automation and communication solution based on electronic shelf labels (ESL).

Praktiker will use Pricer’s in-store solution for advanced price management across the whole chain, ensuring that the price is the same in the stores and online and being able to change the price of goods on the shelf in a timelier manner, which guarantees that margins are always kept at the optimal level. Also, efficient replenishment of products on shelves is of uttermost importance, minimizing the risk of misplaced products and thereby making sure that the shoppers find the products in the right place. The solution will also support Praktiker’s effort to improve their profitability through efficiency gains, for instance, by increasing the rate of picking of online orders.

A total of approximately 750,000 digital labels of various sizes of Pricer SmartTAG HD Red will be installed, with multiple pages for merchandising and inventory information.

Deliveries and installations of the 16 additional stores are planned to be completed by the end of 2023.

“As a retailer, we have to manage frequent price changes, promotions and markdowns which is very time-consuming. Also, today’s consumers have a high demand for finding product information and the correct price at the shelf edge, in the same way as when they shop online. We wanted to find a solution that both increases in-store efficiency, enabling more automated inventory and replenishment management as well as more effective click & collect operations, which is extremely important considering the number of stores we have and increases customer satisfaction”, says Andrian Penkov, General Manager at Praktiker.

“Praktiker, who has both a broad geographical presence of physical stores and a major online presence, did a thorough evaluation and we are very proud that they selected Pricer’s solution. It delivers a reliable and robust system with real-time response which is crucial. Altogether it enhances the productivity in the operations, says Maria Ivanova, CEO at SIS.

“We are delighted to have been chosen by this leading DIY chain to optimize their store operations. Our retail-grade, sustainable, and scalable solution will help our customer increase conversions and maintain margin, says David Sebbag, Sales Executive at Pricer.

For further information, please contact:

Pierre Salagnac, VP Sales CEE, MEA, Asia, Pacific, +33 6 26 91 43 84

Magnus Larsson, President and CEO, +46 70 431 68 51

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit

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