Paris Retail Week 2021: Keynote by Pricer and l’Entrepôt du Bricolage

As part of Paris Retail Week 2021, Pricer is a keynote speaker on “Electronic shelf labels as driver for in-store efficiency”, on September 28, 2021, at 2:30 p.m., by Gilles Gagnier, Deputy Managing Director France at Pricer, and Guylène Riera Cochu, Administrative and Financial Director, of L’Entrepôt du Bricolage, a subsidiary of Groupe Samse.

Since the start of the pandemic, retailers have had to be resilient and innovative to optimize their performance in a constrained environment within all areas, from customer service and shelf replenishment, to picking of online orders and checking of product availability.

The role of the store and the issues related to replenishment have had to evolve to meet customer demand, which has become increasingly complex to anticipate, as historical data has lost its predictive value with the emergence of new consumer behaviors. How has retailers such as L’Entrepôt du Bricolage managed to do thrive in a dynamic sector with strong competition from specialized marketplaces when it comes to other solutions than Click & Collect? What are the prerequisites for the adoption of digital technologies, in the stores and on the shelves, to succeed with digital transformation in an uncertain environment?

Pricer and l’Entrepôt du Bricolage share their experience on improving productivity and the work quality of the teams when electronic shelf labels are used not only to show the price, but to maximize store efficiency.


Published on September 24, 2021.

More about Paris Retail Week 2021