DIY market: with price increases retailers opt for digital acceleration

Within the French DIY sector, inflation has been 5 to 10% in one year. The market has also seen a spectacular rise in energy and metals prices and a shortage of building materials. Faced with the challenge of rising prices, independent brands are under constant pressure not only from their suppliers but also from their customers. Faced with price adjustments that are as sudden as they are unpredictable, they need a long-term solution.

Read the full article by Vincent Raulin, KAM for the DIY sector, Pricer France, originally published in Journal du net (in French).

 

Published on May 30, 2022

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