The digitization of retail is progressing rapidly. This trend is being amplified by an increase in inflation and the lack of staffing, both of which are contributing to the need for retailers to invest in ESL-based solutions.
Pricer’s country manager in Germany, Stefan Welke, talks about these trends and about the German market, where retail digitization is lagging behind in international comparison, in an interview with German business magazine Wirtschaftsforum.
Read the full article in German:
Wie man die In-Store-Kommunikation verbessert | wirtschaftsforum.de