Pricer Avenue™

Transform your shelf edge into an experience

Pricer Avenue is your future-ready, battery-free platform to transform retail. Enhance your proven ESL pricing automation and operational efficiency with a new dimension of in-store communication. We turn your operational excellence into a high-impact channel that drives branding, engages shoppers, and unlocks new revenue streams. 

A stage for your in-store strategy

Harness the operational excellence of traditional ESLs, and unleash the full potential of your shelf edge. 

Elevate the shopper experience in-store - Avenue

Elevate the shopper experience

Redefine the retail experience in key zones by transforming them into immersive brand engagement zones. Elevate your store's image with sleek, modern displays and reduce friction with real-time, accurate information that enables confident purchasing decisions.

new-revenue-streams-in-store

Unlock new revenue streams

Give your key retail zones the tools to unlock powerful new revenue streams. Leverage the platform to run smarter campaigns that drive better customer engagement and higher conversion rates. Monetize these zones by selling high-value digital real estate to brands.

future-proof-scale-platform-retail

Future-proof and scale

Build on a platform designed for tomorrow's retail. Our modular, backward-compatible design allows for seamless upgrades without scrapping infrastructure. The powered rail ensures connectivity, providing an ecosystem-ready foundation for future IoT innovations.

"Pricer Avenue has truly transformed the shelf-edge experience in our store, especially when it comes to driving promotions in key high-margin zones."

Robert Smith, Technology Officer, East of England Co-op

 

Ready to transform your shelf edge?

See how to turn key zones into high-impact assets that drive engagement and branding.

I want a personalized demo

Engineered for future-ready experiences

  • Redefined aesthetics

    Pricer Avenue features the thinnest ESLs on the market, with a sleek and modern design, a multicolor and high-resolution display. The system, together with the purposefully designed rail, transforms a cluttered aisle into a clean, branded space.

  • Modular and customizable

    The modular design simplifies upgrades and future-proofs your investment. Retailers can create a custom, branded experience with a choice of frame and rail colors, materials, and power supply types to perfectly complement their store design.

  • Sustainable by design

    Battery-free, powered by a central rail, it eliminates the environmental and cost burden of battery replacement. Its modular design is built for longevity, easy refurbishment, and end-of-life recycling, offering retailers a sustainable choice with minimal climate impact.

Avenue Rail System:
The Ecosystem Foundation

The powered rail is the heart of Pricer Avenue, delivering reliable power and eliminating the need for batteries. The system is an innovation-ready foundation, built to support future connectivity and advanced IoT integrations as your store evolves. 

  • Promotion Rail: Features an integrated LED light and a slot for a printed insert to maximize high-impact promotions and visibility.
  • Decor Rail: Fully customizable with a choice of materials and colors to seamlessly integrate with and extend your store's brand aesthetics. 

Avenue ESLs: The Digital Canvas

Available in one height and four standard widths - M1, M2, M3, and M4 - the thin, modern Avenue ESLs are highly flexible. The "Floating Canvas" feature allows you to combine multiple ESLs for large, cohesive digital displays, enabling rich in-aisle storytelling and custom merchandising formats. The thin frame is also color-customizable to match your brand.

"The new Floating Canvas feature opens up fresh ways to talk to customers. It lets us highlight specific products, deliver rich brand storytelling, and drive promotional engagement – right at the shelf edge.”

Robert Smith, Technology Officer, East of England Co-op

 

Pricer Plaza app - cloud solution

Pricer Plaza: the central intelligence

Manage your entire ESL ecosystem with the intelligence and control of Pricer Plaza. Use the Plaza Designer tool to easily create custom templates for pricing and various promotions, and seamlessly import and adapt communication assets across all ESL sizes and formats. You gain full creative power over your Pricer Avenue "Floating Canvas" displays, assuring cohesive in-store communication.

All the essentials for an efficient retail experience

Pricer Avenue includes all the core features of Pricer solution, ensuring a reliable and efficient retail experience

  • Vibrant Multi-color display

    Use our 8-color display - black, white, yellow, red, orange, light grey, dark grey, and dark yellow - to blend high-impact promotions with rich brand storytelling.

  • Sharp display resolution

    Experience crystal-clear readability with 169 DPI display resolution. This ensures sharp text and pixel-perfect logos for a high-quality look at the shelf edge.

  • Right, most common sizes

    Select from the four standard sizes designed to fit every product and shelf category. Easily extend the display area by combining labels for custom formats.

  • Multi-page content management

    Display multiple pages of content including pricing, inventory, and planogram data within a single label.

  • Real-time updates

    Sub-second response enables instant LED flashes for real-time task execution and operational efficiency at scale.

  • Smart LED alerts

    Seven-color (blue, cyan, green, magenta, red, white, yellow), four-mode flashlight for promotions and efficient task management.

  • Precision geolocation

    Shelf-level positioning improves picking, replenishment, and product location accuracy in real time.

Use cases

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In-store branding

Use the modular design, promotion rail and "Floating Canvas" to create a consistent, branded look in key areas, reflecting a cutting-edge store image.

Targeted-promotions-in-store

Targeted promotions

Leverage the "Floating Canvas" to deliver rich brand storytelling and contextual promotions right where purchase decisions are made. (Seasonal campaigns, like Black Friday, etc.)

Monetization-shelf-edge-retail

Monetization of shelf-edge

Sell high-value digital real estate to brands for their own marketing, creating a new revenue stream.

Ready to unlock new revenue streams?

See how to transform your shelf edge into a dynamic platform for brand-funded communication.
I want a personalized demo

FAQ (Freequently asked questions)

How will this solution improve the customer experience? 

Pricer Avenue significantly improves the customer experience by transforming aisles into immersive brand engagement zones. It elevates perception with sleek, modern displays that build shopper trust and reduces friction by providing real-time, accurate information at the shelf edge.

How does Pricer Avenue distinctly elevate the in-store shopping experience and communication beyond traditional ESL functionalities?

Pricer Avenue elevates the in-store shopping experience beyond traditional ESLs by serving as a comprehensive shelf-edge communication platform. Its unique Floating Canvas display allows multiple labels to connect for larger, cohesive digital storytelling, enabling more effective merchandising and branding than a single label.

What are the advantages of using battery-free electronic shelf labels? 

The primary advantages of using battery-free Electronic Shelf Labels (ESLs) are sustainability and superior functionality. They eliminate battery waste and replacement costs and simplify operations. Crucially, the powered rail acts as an innovation backbone, ensuring continuous power and connectivity for future IoT integrations.

How can Pricer Avenue enhance in-store shopper engagement?

Pricer Avenue enhances in-store shopper engagement by leveraging its visual capabilities to connect with customers. The Floating Canvas and powered rail deliver rich brand storytelling and contextual promotions right where purchase decisions are made. This rich, accurate content builds transparency and helps shoppers make confident decisions.

What is the typical ROI for implementing a powered rail ESL system?

The ROI for implementing the Pricer Avenue powered rail ESL system is maximized through a blend of new revenue and operational savings. This includes sales uplift from running smarter, targeted campaigns , and new revenue streams from selling premium shelf space to CPG brands. Additionally, it drives efficiency by automating price updates and enhancing staff productivity via instant LED alerts.

Ready to transform your shelf edge? Contact us for a personalized demo