Le blog Pricer (6)

Objectif Croissance avec Pricer

26 oct. 2021

Objectif Croissance avec Pricer Les étiquettes Pricer se révèlent un allié décisif pour les acteurs de la distribution désireux de voir leurs équipes en magasin gagner en efficacité opérationnelle afin de mieux se consacrer à l’essentiel : l’accueil et le conseil aux clients. Invité sur le plateau de BFM Business dans le cadre de l’émission Objectif Croissance, Gilles Gagnier, Directeur Général ...

30 years of ESL – from the shelf to the heart of digitalization

19 oct. 2021

There was a time when each unique item in a retail store had a price paper label attached to it. The ineffectiveness of the system led to the introduction of EAN codes. But retailers still had headaches from spending nights trying to update the printed paper labels along the store aisles. At least until they met Erik Danielsson.

The sensitive shelf

28 sept. 2021

Sensitivity to price and promotions among consumers is at an all-time high post pandemic, according to new research. So how can retailers react quickly to give their customers the information and reassurance they are seeking, as well as boost margin, asks Duncan Potter, CMO, Pricer.

Pricer fête ses 30 ans

28 sept. 2021

Trente ans, déjà. Cela fait trente ans que Pricer, entreprise suédoise pionnière de l’étiquette électronique, met son expertise et son savoir-faire technologique au service de la distribution, dans des secteurs aussi incontournables que l’alimentaire, l’électronique, le bricolage ou la pharmacie. Créée en 1991 à Uppsala en Suède, Pricer qui, à ses débuts, fabriquait des étiquettes électroniques ...

Keynote Paris Retail Week : Pricer et l’Entrepôt du Bricolage vous donnent rendez-vous le 28 septembre à 14h30

24 sept. 2021

Dans le cadre de Paris Retail Week 2021, Pricer, spécialiste des étiquettes électroniques et précurseur de la digitalisation en magasin, vous invite à la Keynote « L’étiquette électronique comme vecteur de productivité en magasin », qui se tiendra le 28 septembre à 14h30, en présence de Gilles Gagnier, Directeur Général Adjoint France de Pricer, et Guylène Riera Cochu, Directrice Administratif et ...

Pricer nominated to the SaaS company of the year award

15 sept. 2021

Pricer nominated to the SaaS company of the year award Pricer has been nominated to the prestigious award ”SaaS company of the year” in Sweden.

Pricer is part of decades of global retail innovation – from Sweden

2 sept. 2021

In Agunnaryd, deep in the forests of southern Sweden, a local furniture company got a brilliant idea in 1956. What if you remove the legs of a table, so customers could fit it into their car? The flat packs and self-assembly became an important part of the concept for the Swedish furniture company that eventually grew into becoming the world's largest furniture company. The innovations of IKEA ...

Sustainability conscious consumers and retailers driver for ESL solutions

31 août 2021

Increased e-commerce, price conscious consumers and the need to combat food waste. These are trends that drive the need for store digitalization, says Helena Holmgren, Pricer’s CEO, in an interview with the Swedish business magazine Dagens Börs.

If Click & Collect is Here to Stay – You Need to Find Your Way

1 juil. 2021

With Covid-19 the consumer interest in Click & Collect type of services for grocery stores have gone through the roof.

Pricer – proud partner to Carrefour on their customer centric and digitalization journey

28 juin 2021

There are few enterprises with a heritage and scale enjoyed by Carrefour. The 63-year-old global grocery and retail giant is undergoing enormous change across its numerous territories and grocery formats. Carrefour is meeting the challenges as it leverages tech and data to transform into a company ready for the challenges ahead.

Why nobody ever got fired for buying ESLs

17 juin 2021

Retail CTO´s, CDO´s and CIO´s are under more pressure than ever to drive retail innovation. It is not only about preparing stores and organisations for a post-COVID world, but also addressing the underlying long-term needs for organizational and in-store digitalization. Decisions need to be taken in an ever-changing market full of uncertainty.

Future fit - How to make the sports store deliver more value for retailers and their customers

15 juin 2021

The modern sports store has a lot of work to do to communicate with and sell to a customer whose expectations have never been more demanding, particularly since the great shift to digital during 2020.