Pricer Blog

Sensitivity to price and promotions among consumers is at an all-time high post pandemic, according to new research. So how can retailers react quickly to give their customers the information and reassurance they are seeking, as well as boost margin, asks Duncan Potter, CMO, Pricer.

Pricer nominated to the SaaS company of the year award Pricer has been nominated to the prestigious award ”SaaS company of the year” in Sweden.

In Agunnaryd, deep in the forests of southern Sweden, a local furniture company got a brilliant idea in 1956. What if you remove the legs of a table, so customers could fit it into their car? The flat packs and self-assembly became an important part of the concept for the Swedish furniture company that eventually grew into becoming the world's largest furniture company. The innovations of IKEA ...

Increased e-commerce, price conscious consumers and the need to combat food waste. These are trends that drive the need for store digitalization, says Helena Holmgren, Pricer’s CEO, in an interview with the Swedish business magazine Dagens Börs.

With Covid-19 the consumer interest in Click & Collect type of services for grocery stores have gone through the roof.

There are few enterprises with a heritage and scale enjoyed by Carrefour. The 63-year-old global grocery and retail giant is undergoing enormous change across its numerous territories and grocery formats. Carrefour is meeting the challenges as it leverages tech and data to transform into a company ready for the challenges ahead.

Retail CTO´s, CDO´s and CIO´s are under more pressure than ever to drive retail innovation. It is not only about preparing stores and organisations for a post-COVID world, but also addressing the underlying long-term needs for organizational and in-store digitalization. Decisions need to be taken in an ever-changing market full of uncertainty.

The modern sports store has a lot of work to do to communicate with and sell to a customer whose expectations have never been more demanding, particularly since the great shift to digital during 2020.

What do airplanes, space rockets and advanced car manufacturing plants have in common? They are all critical operations where any disruption would be costly, and they all rely on optical wireless communication.

Store associates, the unsung heroes of retail, often work behind the scenes to ensure our shopping experience is both optimised and extraordinary. But the job is tough at times, with extensive manual steps that have to be completed during busy store hours, preferably without interrupting customers. Luckily, ever since Pricer’s founding 30 years ago in 1991, an amazing innovation in retail has ...

n September 2021, Susanna Zethelius, will become the new CFO of Pricer. In an interview with StrategicCFO360.com in May, she talks about her new job, why there are so few female CFOs and how the position has changed in recent years.

The customer as the new disruptor: How the digital store is rising to meet the needs of the modern shopper.