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Gartner® Report - 2024 Market Guide for Retail Unified Price, promotion and markdown optimization applications

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Customers demand consistency in pricing across all channels. This report from Gartner ®, delves into the necessity of AI-driven solutions for unified retail commerce and why they're crucial for strategic pricing. Pricer covers many of the areas highlighted in this report, such as price automation, dynamic pricing, cloud solutions for retailers and how to optimize in-store pricing with AI.

What You'll Discover in this Report:

  • Navigating Short Life Cycle Challenges: Learn how accurate and proactive pricing strategies combat aggressive discounting culture in the retail sector.

  • Replacing Manual Assessments: Explore how pricing optimization solutions analyze competitors' pricing strategies and sales performance to facilitate data-driven decisions, eliminating the need for manual assessments.

  • Benefits of UPPMO: Understand the advantages retailers gain by implementing Unified Price, Promotion, and Markdown Optimization (UPPMO) solutions with the right retail technology.

  • Harnessing AI and Data Science: Gain insights into leveraging AI and data science to dynamically analyze internal customer data and external market data, including competitors' pricing, for optimized pricing decisions.


Gartner defines UPPMO as applications utilizing predictive analytics, algorithms, and optimization capabilities to manage every aspect of pricing for short life cycle products. Retailers in this niche increasingly turn to AI-powered solutions to drive pricing and markdown strategies.



Gartner, Market Guide for Retail Unified Price, promotion and markdown optimization applications - Short Life Cycle , Jonathan Kutner, 22 April 2024.

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