Bienvenue sur le blog Pricer
Êtes-vous intéressé par la technologie capable de façonner l’avenir des solutions du retail et en temps réel? Découvrez nos articles, livres blancs et cas d’usage.
Objectif Croissance avec Pricer
Invité sur le plateau de BFM Business dans le cadre de l’émission Objectif Croissance, Gilles Gagnier, Directeur Général Adjoint France de Pricer, nous livre son point de vue sur le rôle et l’évolution de l’étiquette électronique au service de la stratégie commerciale des enseignes. Interview.
UK retailers are keen to give ESLs another shot
Electronic shelf labels arrived in the UK 30 years ago, and haven’t made much dent in the market since. But that might be about to change.
30 years of ESL – from the shelf to the heart of digitalization
Read the story of how Pricer led the way to store digitalization and how electronic shelf labels today are the eyes and ears of the store.
Pricer fête ses 30 ans
Cela fait trente ans que Pricer, entreprise suédoise pionnière de l’étiquette électronique, met son expertise et son savoir-faire technologique au service de la distribution.
The sensitive shelf
Sensitivity to price and promotions among consumers is at an all-time high post pandemic, according to new research. So how can retailers react quickly to give their customers the information and reassurance they are seeking.
Keynote Paris Retail Week : Pricer et l’Entrepôt du Bricolage vous donnent rendez-vous le 28 septembre à 14h30
Dans le cadre de Paris Retail Week 2021, Pricer, spécialiste des étiquettes électroniques et précurseur de la digitalisation en magasin.
Pricer nominated to the SaaS company of the year award
The award aims at strengthening the SaaS community in Sweden and highlight fast growing and sustainable companies who can show the way for the next generation SaaS companies.
Pricer is part of decades of global retail innovation – from Sweden
With innovative and advanced technology, Pricer is part of a Swedish retail innovation miracle, which has transformed the global retail industry.
Sustainability conscious consumers and retailers driver for ESL solutions
Increased e-commerce, price conscious consumers and the need to combat food waste are trends that drive the need for store digitalization.
Don’t cry over spilled milk – but shed some tears over rotten tomatoes
Pricer enables several of the world’s foremost retail grocery chains to be industry leaders in reducing food waste.
If Click & Collect is Here to Stay – You Need to Find Your Way
Those who have postponed the digitalisation of their stores until now, have a journey ahead of them, first establishing the basic infrastructure to support click and collect.
Pricer – proud partner to Carrefour on their customer centric and digitalization journey
As partner to Carrefour since 20 years, with renewed trust for several years to come, Pricer is extremely proud to support this international retailer on their digitalization journey.
Why nobody ever got fired for buying ESLs
Nobody ever got fired for investing in a flexible and scalable platform that can communicate in real-time between the core (chain decision makers) and the edge (the network of stores).
Future fit – How to make the sports store deliver more value for retailers and their customers
The modern sports store has a lot of work to do to communicate with and sell to a customer whose expectations have never been more demanding, particularly since the great shift to digital during 2020.
Innovative technology for a more interactive in-store shopping experience
The shelf should no longer be seen just as a display to hold products – by digitalising the shelf-edge, it can now become a source of interaction and information.
Rocket scientists and retail executives have a lot in common
What do airplanes, space rockets and advanced car manufacturing plants have in common? They all rely on optical wireless communication.
Store Associates – Then and Now
Store associates, the unsung heroes of retail, often work behind the scenes to ensure our shopping experience is both optimised and extraordinary. Luckily, ever since Pricer’s founding 30 years ago in 1991, an amazing innovation in retail has made the job easier.
“To Me, Change Is Positive”
In September 2021, Susanna Zethelius, will become the new CFO of Pricer. In an interview with StrategicCFO360.com in May, she talks about her new job, why there are so few female CFOs and how the position has changed in recent years.
The Rise of the Digital Store
When once we would have talked about digital as being the retail disruptor now, as customers increasingly take control of their in-store journeys, they are now the force for change retailers need to adapt to.
Dynamic Pricing Within Retail Can Bridge the E-gap
Physical stores are often just beginning to explore the benefits of dynamic pricing. But it’s an important quest if we want to bridge the gap between physical and online retail.
The future of retail is cloudy… but with patches of sunshine
Clouds are everywhere, except maybe for retail. Until recently at least, now we see more and more physical stores moving their operations to the cloud.
The information revolution at the shelf edge
Shoppers demand to know more and more about the products they buy, so how can retailers build this new-found need for knowledge into the buying journey.
Pricer shortlisted for Retail Systems Awards 2021
Pricer has been shortlisted to win a 2021 Retail Systems Award, in the category In-Store Technology of the Year.
Pricer’s CEO Helena Holmgren interviewed in the Swedish trade magazine Fri Köpenskap
In February 2021 Pricer’s CEO Helena Holmgren was interviewed in the Swedish trade magazine Fri Köpenskap about the growing ESL market and new technology.
La transformation digitale, un impératif de survie pour les enseignes de bricolage ? [Tribune]
Comment les enseignes de bricolage doivent-elles se préparer à l’après-Covid afin que cette profonde évolution ne débouche pas à terme sur un secteur à deux vitesses ? Décryptage de Vincent Raulin, Key Account Manager, chez Pricer.
Pricer interviewed in Dagens Nyheter
Dagens Nyheter published a long article on February 3, 2021, on the store of the future, which features Pricer and our customer Matvärlden outside Stockholm.
One night installation of ESLs – a true team effort
So, is a one-night installation of electronic shelf labels in a store of 12,000 labels even possible? Yes, for Pricer it is.
2021 will (still) not be “normal”
It is clear that 2021 will not be a normal year, whatever normal is nowadays. We have listed three ways we predict retail will change in the coming year.
Dark Stores Could Be A Shining Light For Apparel Stores
Click & Collect offers an opportunity for the apparel industry to adapt to changing consumer preferences and create a delivery model that is in line with demand.
A Digital Winner
The Swedish business magazine Affärsvärlden has made an analysis of Pricer’s share, listed on Nasdaq Stockholm, Small cap.
Pricer shortlisted for 2020 RTIH Innovation Awards
Pricer is shortlisted in the ”Technology Vendor of the Year” category of the 2020 RTIH Innovation Awards.
Electronic Shelf Label Survey: Retail Impact of the First Pandemic Wave
As one of the privileged suppliers to retailers, JRTech Solutions conducted an online survey to review the effectiveness of electronic labels in the retail industry in a pandemic situation.
A Million Reasons To Use SaaS
The SaaS model gives retailers both flexibility and scale, to rapidly deploy, optimise and develop functionality centrally without losing the ability to deliver in local markets.
Infrared Light In Retail – Saving Energy And Time
Download our free whitepaper, Infrared light in retail stores.
From Price Management To In-store Digitalization Leader
Let us guide you through some of our popular use cases…
ESLs Are A Foundational Part Of The Retail Technology Ecosystem
ESLs Are A Foundational Part Of The Retail Technology Ecosystem
Think Beyond Barriers And Masks For a Safe In-store Experience
It is thus essential for #retailers to work harder in getting consumers more comfortable visiting stores.
Dynamic Pricing Embraced By Brick-and-mortar Stores
The store has swapped traditional price labels for ESLs, electronic shelf labels, which use e-paper to display prices that can then be changed, within seconds, at the press of a button.
Webinar On-demand
This webinar is now available on-demand: Advanced Tactics To Win The Price War with Price Optimization and ESLs.
White Paper: Near-field communication (NFC) in retail
If you want to find out more about the benefits of using NFC solutions for the shelf edge, and what key criteria should be evaluated, please download our free whitepaper.
The finalists in ”the Digitized Store of the Year” award nominated
Pricer is a member of the jury and sponsors the annual Swedish award Digitized Store of the Year. The three finalists are now nominated.
VAT Reduction Leads to Massive Number of Price Changes for German Retailers
The German government has decided to lower the VAT rate, which leads to new opportunities – and challenges for retail.
The Age of Automation
To cope with increased demand, aging staff, sick staff and new staff, more processes need to be automated and simplified.
Last Mile Changed Before COVID-19 – But Now it Might be Permanent
The number of outlets who adopted buy online/pick up in-store increased from 29 percent in 2019 to 37 percent in 2020.
Saving Time and Increasing Efficiency With an Advanced Click and collect Solution
See how Pricer’s advanced ESL management system deliver on efficiency enhancements for Click & Collect
Pricer in the Jury for the Digitized Store of the Year
Pricer is a member of the jury for the annual award Digitized Store of the Year.
Pricer’s CEO interviewed in Swedish Business Magazine
Brick-and-mortar stores have only just started their digitalization journey
Real-time customer interaction in the Store of the Future
A testing ground for the latest innovation in retail shopping.
Optique vs Radio
La communication optique sans fil est une technologie de communication parfaitement adaptée au futur pour une utilisation en magasin…
Exploitez la puissance du temps réel
Étiquettes Électroniques – Le cœur de la digitalisation en magasin
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