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Complimentary Download: Gartner® infographic - 2024 Top Technology Investments and Objectives for Retail

According to the 2024 Gartner CIO and Technology Executive Survey, the top priorities for retail CIOs in the coming year are the successful execution of a unified commerce strategy for revenue, and margin growth. Funding is focused on game-changing AI, in-store technologies, cloud and analytics.

Some of the insights: 

  • Continued investment in cloud and store technologies including mobile, RFID and Internet of Things (IoT) signals an ongoing commitment to create the engaging, immersive physical shopping experiences core to success in unified retail commerce (URC).

  • Experimentation and use of game-changing technologies — specifically generative AI (GenAI) — will significantly ramp up over the next 12 months, uncovering new insights and ways of working with impacts yet to be determined.

  • Focus on the fundamentals of profitability — particularly in-store operations — to support business goals for future revenue growth.


*This report is no longer available. But feel free to check out this new report from Gartner: 2024 Market Guide for Retail Unified Price, promotion and markdown optimization.


Gartner, Infographic: 2024 Top Technology Investments and Objectives for Retail, Kelsie Marian, Mim Burt, 27 October 2023

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