News and press releases

Pricer increases the number of outstanding shares

Regulatory press release / 2020-07-01

In June, Pricer has decreased the number of Treasury shares with a total of 227,994 class B shares due to the fulfillment of obligations under the share savings program launched in 2017. As of June 30, Pricer thus owns 477,137 class B shares. The total number of outstanding shares was 110,494,644. +———————-+————-+—————+————+ |Class of shares… Read more

Pricer Receives Order from Existing French Customer

Regulatory press release / 2020-06-01

The retail group Carrefour has placed an order for Pricer’s ESL system for 43 of its stores in France. The value of the order is approximately SEK 50 million and will be included in Pricer’s order intake for the second quarter 2020. Deliveries are expected to be completed during 2020.


For further information, please contact: Helena Holmgren, President and CEO, +46 (0)702 870 068 Susanne Andersson, CFO, +46 (0)730 668 904 info@pricer.com This information is information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 11:00 CET… Read more

Pricer: Dutch supermarket chain PLUS Retail places 100 MSEK order

Regulatory press release / 2020-05-26

Pricer AB announces that the Dutch co-operative supermarket chain PLUS Retail, with more than 265 stores across The Netherlands, has placed an order of a total of approximately 100 MSEK as a first phase to roll out Pricer’s electronic shelf label (ESL) platform to all of its stores. The total project value for all 265 stores is estimated to approximately 165 MSEK.


The order value relating to the first phase will be included in Pricer’s order intake for the second quarter of 2020. Deliveries under this order are planned to initially start during the second quarter and ramp up during the third quarter 2020. Orders for the remaining phases of the project are estimated to be received… Read more

Pricer: Exclusive framework agreement signed with Dutch supermarket chain PLUS Retail

Press release / 2020-05-07

Pricer AB announces that the Dutch co-operative supermarket chain PLUS Retail, with more than 265 supermarkets across The Netherlands, has signed a framework agreement for the deployment of Pricer’s electronic shelf label platform. There are no minimum commitments for volumes or values under the agreement. Orders under this framework agreement will be included in Pricer’s… Read more

Annual General Meeting 2020 in Pricer

Regulatory press release / 2020-05-06

Pricer AB (publ) held its Annual General Meeting May 6[th] 2020 at Klara strand in Stockholm where the following main decisions were made: Adoption of the Profit and Loss Statements and the Balance Sheets The AGM resolved to adopt the Profit and Loss Statement and the Balance Sheet for the Parent Company as well as… Read more

Interim report January- March 2020 – Pricer AB (publ)

Regulatory press release / 2020-04-24

High order intake and gross margin COVID-19: minor negative effect on net sales due to delayed deliveries, primarily in southern Europe First quarter 2020 · Net sales amounted to SEK 225.9 M (261.9), a decrease of 14 percent compared to the same period last year. · Operating profit amounted to SEK 7.3 M (17.6), which… Read more

Pricer: Modified Roll-out Schedule and Reduced Order Value for Best Buy’s ESL project

Regulatory press release / 2020-04-23

In December 2019 and February 2020, Pricer received orders from Best Buy to equip nearly 680 stores in the USA with Pricer’s ESL system during 2020 at a total value of around 925 MSEK. As a consequence of constraints to operate stores fully due to COVID-19, Pricer and Best Buy have come to an agreement to reduce the scope of the project by 150 stores and to delay the delivery of 40 stores into 2021. The revised total project value is estimated to 820 MSEK, of which 490 stores, equivalent to approximately 760 MSEK, remain scheduled for delivery during 2020.


“These unusual circumstances require pragmatic and collaborative efforts”, says Pricer’s CEO Helena Holmgren. “Pricer and Best Buy have embarked on a long-term partnership for in-store digital communication that extends well beyond COVID-19 and our focus will remain on enabling Best Buy to execute its digital strategy as efficiently as possible.” “Given these extraordinary circumstances, we… Read more

Updated Notice of Annual General Meeting 2020

Regulatory press release / 2020-03-26

The Nomination Committee of Pricer AB (publ) has submitted an updated proposal for the Nomination Committee Instruction, which means that the notice of the Annual General Meeting is update


The Nomination Committee in Pricer AB (publ) has submitted an updated proposal for the Nomination Committee Instruction. The new proposal means that the Chairman of the Board and an independent representative of the smaller shareholders will not be part of the Nomination Committee ahead of the Annual General Meeting 2021. The Nomination Committee’s other proposals… Read more

Pricer publishes the annual report 2019

Regulatory press release / 2020-03-25

Pricer AB (publ) publishes the annual report 2019.


Pricer’s annual and sustainability report for 2019, in Swedish and translated into English, is now available on the web Annual report 2019 (http://corporate.pricer.com/en/investor-relations/annual-reports/) in pdf-format. The annual report can also be ordered in print from the company and distributed via post to shareholders on demand. The Annual General Meeting will take place Wednesday May 6, 2020… Read more

Notice of Annual General Meeting 2020

Regulatory press release / 2020-03-25

Pricer AB (publ) notice of Annual General Meeting 2020


The shareholders of Pricer AB (publ) (the ”Company” or ”Pricer”) are hereby invited to attend the annual general meeting on Wednesday 6 May 2020 at 14.00 at Kapitel 8, Klara Strand, Klarabergsviadukten 90 in Stockholm. In view of the effects of the spread of Coranavirus (COVID-19), Pricer has decided to take the following precautions at… Read more

The Board of Directors of Pricer stands with its proposed dividend but with a split payment

Regulatory press release / 2020-03-25

The Board of Directors of Pricer has proposed a dividend of SEK 0.80 per share to be payed at one time. Due to prevailing uncertainty as a result of the corona virus (covid-19), the Board of Directors has decided today to propose to split the payment of the dividend and make two tranches of 0.40 SEK per share each, with May 8, 2020 and November 6, 2020, as the respective record dates.


In light of the current macroeconomic uncertainty and according to the prudence rule, the Board of Directors considers that it is justified in splitting the payment of the dividend in two tranches of 0.40 SEK each. Proposed record dates are May 8 and November 6, 2020. As previously reported Pricer has a strong financial position… Read more

Pricer: Update on possible effects of the coronavirus (COVID-19)

Regulatory press release / 2020-03-19

Based on Pricer’s record-high order backlog in combination with an improved situation in supply chain, the company’s view is currently that the effects of the coronavirus (COVID-19) will be limited. We anticipate certain timing effects regarding deliveries and completion of store installations that may have a moderate negative effect in the first quarter of 2020. The main impact that we see is that customer dialogues regarding test and pilot projects are being postponed.


Pricer provides a digital in-store communication system with solutions that significantly improve the efficiency of several critical and time-consuming store processes, such as pricing, replenishment, in-store picking and inventory management. The addressable market consists of retail chains within the grocery, DIY, consumer electronics and pharmacy verticals. For Pricer, January and February 2020 reported a strong… Read more

The Nomination Committee’s proposal for election of Board members

Regulatory press release / 2020-03-10

The Nomination Committee of Pricer AB has decided to propose that the Annual General Meeting 2020 approve the following proposals regarding the number of Board members and election of Board members. The Nomination Committee proposes that the number of Board members be five (5). For the period until the end of the next Annual General… Read more

Pricer Receives Additional Follow-up Order from Leading US Retailer

Regulatory press release / 2020-02-20

Best Buy has placed an additional order to complete the US deployment of Pricer’s Electronic Shelf Labels (ESL) system in approximately 230 stores. The estimated value of the new order is SEK 300 million and will be included in Pricer’s order intake for the first quarter of 2020. Deliveries under this order are planned to… Read more

Pricer Launches Pricer Plaza – A New and Enhanced Architecture for Smart Retail In-Store Services and Business Models at EuroShop 2020

Press release / 2020-02-14

Stockholm, Sweden – February 14, 2020 – At Euroshop 2020, the leading Electronic Shelf Label company Pricer will announce Pricer Plaza, an architecture and set of services enabling new business models for store digitalization along with new key shelf edge products and partnerships. This architecture extends Pricer’s already widely successful real-time store efficiency and enhanced customer engagement infrastructure incorporating a series of innovative new products and technologies.


Pricer is announcing a new management system infrastructure that enables private cloud and Software as a Service (SaaS) business models. Based on Pricer’s widely deployed central management software, Pricer Plaza comprises a suite of services that provide sophisticated management of the in-store infrastructure and services that act as the key foundation for advanced store digitalization… Read more