September 15-17, Paris
Transform Your In-Store Experience with Pricer at NRF Europe 2026!
Trusted by Leading Global Retailers
Join Pricer at NRF'26: Retail's Big Show Europe
- Book a personalized meeting with our team
Discover how Pricer can help you boost efficiency, drive sales, and enhance the in-store experience with our cutting-edge retail technology at NRF: Retail's Big Show Europe in Paris on September 15-17. We're offering more than a presence; we're offering a hands-on, interactive experience. Experience our solutions in action with engaging, live demos that reveal ROI opportunities for your business.
Plus, schedule a dedicated session with our experienced retail tech strategists who can map out a specific digital shelf roadmap tailored to your operational challenges.
Below, you will find more information on key topics to explore at our booth in Paris:
- Transform the shelf edge with Pricer Avenue™: Go beyond standard pricing with a battery-free platform designed to amplify promotional impact, elevate the shopper journey, and create powerful new revenue streams.
- Manage pricing and shelf communication at scale with Pricer Plaza: This intelligent platform powers your entire ESL ecosystem, ensuring seamless and efficient store operations from a single location to a global network.
- Maximize Labor Efficiency with SmartTAG Color: Turn your shelf-edge into a real-time productivity hub. Instantly guide staff with vibrant 4 and 6-color displays and LED alerts. Ensures flawless store execution with industry-leading performance and an unbeatable 10-year battery life. Even with frequent, constant updates.
- Connected Ecosystems: See how we deliver real-time shelf intelligence with Focal Systems and high-impact digital signage solutions with Visual Art, transforming different systems into one powerful, connected retail ecosystem.
Secure your meeting slot before it's too late!
📅 September 15 - 17, 2026.
📍 NRF Europe'26, Paris Expo Porte de Versailles

Exhibitor Big Ideas Presentation
Don't miss this exclusive session - The Human Side of Automation: Tech as a Sustainability Enabler. Can automation be both highly efficient and socially responsible? Join the Pricer team and API to discover how real-time digital infrastructure (ESL) drives community impact, eliminates waste, and ensures long-term operational resilience.
🗓️ Wednesday 16 Sep | 11:45 - 12:15 AM EST
📍 Exhibitor Big Ideas 2

Pricer Avenue™
Pricer Avenue™ turns the shelf edge into a high-impact communication channel that meets modern shopper expectations. This battery-free, modular platform boosts sales by unlocking new revenue streams through immersive branding and real-time engagement at the point of purchase.

Pricer Plaza
Pricer Plaza is the retail operations platform that powers and manages your entire ESL ecosystem — from pricing and promotions to task automation and in-store insights to increase store efficiency. Whether you’re running one location or a global network, Pricer Plaza ensures every label works smarter — and every store runs smoother.

Pricer SmartTAG Color
ESLs and displays designed to bridge the gap between visual merchandising and real-time execution. Achieve 100% operational automation through sub-second updates and unbeatable 10-year battery life. Maintain brand integrity and "freshness" cues with vibrant 4 and 6-color displays.