News and press releases

Pricer Makes Real-Time Work at NRF 2020 – Highlighting Innovation and Proven Implementations

Press release / 2020-01-08

New York, NY, USA – January 10th, 2020 — At NRF Big Show 2020, leading Electronic Shelf Label company Pricer will present world-class implementations of store transformation and digitalization, with solutions that utilize real-time technology and innovation. At the show, the company will showcase several examples from leading global retail brands and share key learnings.


“NRF has always been key to our focus on serving both the US and global smart retail market,” says Helena Holmgren, CEO at Pricer. “We are looking forward to present our industry leading vision for delivering foundational real-time capabilities for our customers.” NRF 2020 is one of the leading retail technology trade shows in the… Read more

Pricer Receives Follow-up Order from Leading US Retailer

Regulatory press release / 2019-12-29

Best Buy has placed an order to continue deploying Pricer’s Electronic Shelf Labels (ESL) system in 450 stores. The estimated value of the new order is approximately SEK 625 million and will be included in Pricer’s order intake for the fourth quarter of 2019.


Deliveries under this order are scheduled to begin during the second quarter of 2020 and be completed before the end of 2020. For further information, please contact: Donald Charles Jackson, President Pricer, Inc., +1 404 863-2399 Helena Holmgren, President & CEO Pricer AB, +46 (0)702 870 068 Susanne Andersson, CFO Pricer AB, +46 (0)730 668 904 info@pricer.com This information is information… Read more

Change in Pricer’s Nomination Committee for the 2020 Annual General Meeting

Regulatory press release / 2019-11-26

A minor change in the nomination committee of Pricer AB (publ) ahead of the 2020 Annual General Meeting.


In addition to the press release from November 5, 2019, regarding the appointment of the nomination committee, Göran Sundholm, representative of own ownership, has appointed Jari Ekblad to replace him as a member of Pricer’s Nomination Committee. After this change, the shareholders and representatives comprising the Nomination Committee, in addition to the Chairman of the… Read more

Nomination committee appointed ahead of 2020 Annual General Meeting of Pricer AB

Regulatory press release / 2019-11-05

Pricer AB (publ) has appointed the nomination committee ahead of the 2020 Annual General Meeting. In accordance with the decision at the Annual General Meeting on April 25, 2019 Pricer’s Chairman of the Board Bernt Ingman has contacted the company’s largest shareholders to form a Nomination Committee. The Chairman has, when selecting the largest shareholders,… Read more

Interim report January-September 2019 – Pricer AB (publ)

Regulatory press release / 2019-10-25

Continued good profitability, tough comparison figures versus 2018


Third quarter 2019 · Net sales amounted to SEK 232.5 M (406.0), a decrease of 43 percent compared to the same period last year. · Operating profit amounted to SEK 24.8 M (31.0), which corresponds to an operating margin of 10.7 percent (7.6). · Order intake was SEK 222 M (286), a decrease of 22… Read more

Interim report January-June 2019 – Pricer AB (publ)

Regulatory press release / 2019-07-18

– Continued growth in net sales and higher operating profit


Second quarter 2019 · Net sales of SEK 270.7 M (222.0), an increase of 22 percent compared to the same period last year. · Operating profit of SEK 34.1 M (20.1), which corresponds to an operating margin of 12.6 percent (9.0). · Order intake was SEK 230 M (520), a decrease of 56 percent compared… Read more

Pricer Receives an Order for Full Chain Roll-out with Italian Grocery Chain Tosano

Regulatory press release / 2019-07-10

Pricer AB (publ) has received an order of approximately SEK 60 million from the Italian grocery chain Tosano for a full chain roll-out of its system with digital price labels.


Tosano, an Italian grocery chain with 15 large format stores, has placed an order to equip all its stores with Pricer’s digital price label system. Tosano will integrate Pricer’s advanced digital solutions, such as dynamic product positioning and InstantFlash functionality, for a new application aimed at optimizing the logistics flow from the external warehouse to… Read more

Pricer Improves Operating Result in Second Quarter of 2019

Regulatory press release / 2019-07-10

Pricer AB (publ) improves operating profit and operating margin in the second quarter of 2019 compared with previous periods as a result of sales growth combined with a high gross margin and positive currency effects.


Pricer, supplier of systems and solutions for in-store digitization, has maintained a high activity of small and medium-sized deliveries during the second quarter of the year. Revenues in the second quarter are estimated to amount to approximately SEK 271 million, which corresponds to a growth of 22% compared with the second quarter of 2018. Sales… Read more

Annual General Meeting 2019 in Pricer

Regulatory press release / 2019-04-25

Pricer AB (publ) held its Annual General Meeting April 25th 2019 at Klara strand in Stockholm where the following main decisions were made:


Adoption of the Profit and Loss Statements and the Balance Sheets The AGM resolved to adopt the Profit and Loss Statement and the Balance Sheet for the Parent Company as well as the Consolidated Profit and Loss Statement and the Consolidated Balance Sheet for the Group for 2018. Dividend The AGM approved, in accordance with… Read more

Interim report January-March 2019 – Pricer AB (publ)

Regulatory press release / 2019-04-25

– High growth in net sales and improved profitability


First quarter 2019 · Net sales of SEK 261.9 M (180.0), an increase of 45 percent compared to the same period last year · Operating profit of SEK 17.6 M (9.0), corresponding to an operating margin of 6.7 percent (5.0) · Order intake of SEK 208 M (189), an increase of 10 percent compared to… Read more

Pricer publishes the annual report 2018

Regulatory press release / 2019-03-26

Pricer AB (publ) publishes the annual report 2018.


Pricer’s annual report for 2018, in Swedish and translated into English, is now available on the web Annual report 2018 (http://corporate.pricer.com/en/investor-relations/annual-reports/) in pdf-format. The annual report can also be ordered in print from the company and distributed via post to shareholders on demand. The Annual General Meeting will take place Thursday April 25, 2019 at 14.00… Read more

Notice of Annual General Meeting 2019

Regulatory press release / 2019-03-26

Pricer AB (publ) notice of Annual General Meeting 2019


The shareholders of Pricer AB (publ) (the ”Company” or ”Pricer”) are hereby invited to attend the annual general meeting on Thursday 25 April 2019 at 14.00 at Kapitel 8, Klara Strand, Klarabergsviadukten 90 in Stockholm. NOTICE OF ATTENDANCE Those wishing to attend the general meeting must: – be recorded in the share register maintained by… Read more

The Nomination Committee’s proposal for election of new Board members

Regulatory press release / 2019-02-20

The Nomination Committee of Pricer AB (publ) has decided to propose that the Annual General Meeting approve the following proposals regarding the number of Board members and election of Board members. The Nomination Committee proposes that the number of Board members be six (6). For the period until the end of the next Annual General… Read more

Year-end report 2018 – Pricer AB (publ)

Regulatory press release / 2019-02-14

Record high growth and operating profit – The Board proposes a dividend of SEK 0.60 per share Fourth quarter 2018 · Net sales of SEK 386.5 M (253.0), an increase of 53 percent compared to the same period of last year · Operating profit of SEK 29.0 M (16.9), corresponding to an operating margin of 7.5… Read more

Pricer AB: StrongPoint Signs Agreement in the Baltics for Delivery of Pricer’s system

Press release / 2019-02-13

Pricer’s reseller StrongPoint has signed an agreement with one of the largest grocery chains in the Baltics for delivery, installation and service of Pricer’s system with digital price labels. The first part of the agreement consists of one pilot store in each of the three Baltic countries, with a subsequent potential of delivery to all… Read more