Real-time customer interaction in the Store of the Future

To thrive under the pressure from e-commerce disruptors, brick-and-mortar stores need to offer new types of experiences and innovations. This means both in-store processes and in-store experiences need to be digitalized. To achieve this, solid in-store digital platforms are essential, platforms that steer customers and employees efficiently in real time, based on a future-proof and scalable ESL solution.

When Pricer presented this solution there was a major interest from media. Read their reactions in the articles below.

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It might not come as a surprise that the land of food passion is also leading the way in taking on these challenges and innovating the grocery shopping experience. In the Milanese neighborhood of Bicocca, Italy’s largest supermarket chain, Coop, has launched the “Store of the Future”. As a testing ground for the latest innovation in retail shopping, Coop Lombardia wants to offer new generations of shoppers a more connected, exciting and sustainable shopping experience.

The store, co-engineered by Accenture, uses Pricer technology to enable innovating solutions for real-time customer interaction, shelf management, and the optimization of the in-store customer journey. For Coop, the decision to implement Pricer technology has been a strategic, long-term decision in order to create a more positive customer experience and open up new ways of marketing.

The core of the Pricer system at the Coop Bicocca store is the optical wireless communication platform and electronic shelf labels, ESL, that use E-paper graphic displays and have a long battery lifetime. This enables real-time communication with the labels, which is ten times faster than competing technologies and has 100 times less energy consumption. With this future-proof platform, Coop can easily activate new services to the solution without having to change the existing hardware infrastructure.

A global reference point

The effective collaboration between Coop, Accenture and Pricer has contributed to a store that really stands out in both the region and the country. It has become a global reference point for the next generation of retail experiences.