E.Leclerc: The first food retail chain to install full DotMatrix stores

E.Leclerc is a leading French independent hypermarket chain.

Store format: hypermarket (large supermarket).


As a large format hypermarket, each E.Leclerc store has a lot of products to manage. Each store is independently-run so it up to store owner to implement price automation and updates.


E.Leclerc hypermarkets install on average 25,000 electronic shelf labels per store.

The chain uses labels customized with the E.Leclerc logo on the frame, to fit in with the overall store branding.


E.Leclerc is the first retail chain in the world to have massively adopted the new generation DotMatrix graphic displays.

In 2008, full DotMatrix ESL installations were successfully completed in 3 E.Leclerc hypermarkets in France, totaling more than 100,000 DotMatrix displays of all formats.


Since the 3 full DotMatrix installations, more E.Leclerc hypermarkets have chosen the Pricer solution, and DotMatrix labels, for partial or full store equipment. Pricer is now present in 15 E.Leclerc groupings in France, and other E.Leclerc stores in Southern Europe.

E.Leclerc hypermarkets remain the largest installations of full graphical labels worldwide.