Privacy Policy

This is Pricer’s Privacy Policy for and for the services that are provided through this site by Pricer AB.

Personal data that we collect

Pricer collects data to make sure our services function effectively and that we can give you the best possible experience. Some of this information you provide to us directly, for example when you sign up to our newsletter, download a guide, register for a Pricer event or contact us for support and help.

We receive part of the information by registering how you interact with our Services, for example by using web technology like cookies on our sites and by receiving user data from program software that runs on your device.

When we treat your personal data, we do this with your consent and/or based on legitimate interests and needs. Which data we collect depends on the context of your interactions with Pricer, your choices, including your integrity settings, and the services and functions you use. The data we collect can include the following:

Name and contact details. We collect your first and last name, email address, job title, company, number of employees at the company, and other similar contact details.

Demographic data. We collect data about you, such as age, sex, country and language setting.

Device and user data. We collect data about your device and how you and your device interact with Pricer and our services. For example, we collect information about which pages you visit and which guides you download. We also collect data about the device, connection and configuration, which means data about your device and the network you use to connect to our Services. This can also include information about operative system and IP address.

Interests. We collect data about your interests, for example, which kind of content you are most interested in. On top of the interests that you expressly tell us, your interests can also be derived or concluded from other information we collect.

We also collect information that you provide to us and the content in messages that you send to us, such as information provided in our contact form or feedback that you write, or questions and information you submit to support.

Event filming and photography: We may photograph, film, broadcast or record our events in which case we may process information such as your voice, likeness and image if you are identifiable from such photograph, film, broadcast or recording.

How we use your personal data

We use information that we collect for the following main reasons, which are described in more detail below:

  • To operate our business and provide (including improving and adjust) the services we offer
  • To fulfill our commitment as a client, supplier and employer
  • To communicate, including campaigns and newsletters
  • To market our services and show advertisements, on our own sites and on platforms where we have permission from you or where it is allowed according to law.

Due to these reasons, we combine the data we collect to give you a smoother, more coherent and personally-tailored experience. To improve the protection of your integrity, we have built in technical and organizational measures that are formed to prevent certain combinations of data.

[For example, we have limited access to the data that we collect and on our part, we can only see the information we need to fulfill our assignment, so-called level security safety.]

Provide and improve our products and services. We use data to provide and improve the services we offer and to perform necessary business operations. This includes managing the services, maintaining and improving the services, developing new functions and offers. We also use our marketing automation software Pardot to improve our products and services as well as provide a better experience on the site.

Communication. We use data to stay in touch with you. For example, we can contact you by [email, phone or other means] to answer your questions about our offers and services. We also send you newsletters when you subscribe to our emails. If you no longer wish to receive our newsletter, you can unsubscribe from a specific newsletter or all of Pricer’s communications.

Advertisements. We use the data we collect through our interactions with you on our home page, emails and third party websites, to show advertisements. For example to:

  • Market an event, seminar or conference.
  • Market a guide, news item or article.

The ads you see on our sites and in social media can be selected based on data about you that we process, such as your interests, your job title, your company, search queries or content you consume. The ads can also be selected from other information that we find out about you with time and with the help of demographic data, position data (where possible), search queries, interests, user data from our website and from our advertisers’ web sites. We refer to these ads as “interest-based advertising” in this policy.

Reasons why we share your personal data

It can sometimes be necessary for us to share your information with our partners or with companies that perform services on our behalf so they can deliver the services and products that you have ordered.

Finally, we may need to share or save your personal data when we consider it necessary to:

  • follow the law or legal process and provide information to the police or other authorized authorities,
  • protect our clients, for example, to prevent spam or fraud, or to facilitate the prevention of death or serious injury,
  • manage and maintain the security of our services, including preventing or stopping an attack on our systems or networks,
  • protect the rights or property of Pricer, including enforcing the terms governing the use of the Services. If we get information that someone uses our services to trade stolen intellectual or physical property belonging to Pricer, Pricer assigns the matter to the authorities.

Please observe that some of our sites link to products and services from a third party, whose Privacy Policy is different from Pricer’s. If you enter your personal information to some of these services, your data will be treated according to their respective privacy policy.

How you access and control your personal data

You can easily unsubscribe from our newsletters by clicking on a link in our emails. Through that link, you can also update and change your personal information, such as your email address, your job title and your company. If you want to be forgotten or get access to your data, please email [email protected] and we will return to you within 30 days.

Cookies and technology

Pricer uses cookies to improve services and the user experience on our website and to perform necessary business operations, as well as provide statistics on the usage of the home page or service.

If you visit a homepage, a small text file that contains text information, a so-called cookie, gets stored on the visitor’s computer. According to the Electronic Communications Act, which entered into force on July 1, 2011, anyone visiting web pages should be informed about what cookies are used for and agree to their usage.

What is a cookie?

A cookie is a message in the form of a small text file that a website places on a visitor’s device in order to store information about that visitor. Pricer and our partners store and access information on your device, so that the next time you visit our website we can optimize your experience based on your online behavior. If you do not want to accept cookies on your device you can easily alter the settings of your browser to automatically deny storing of cookies. If you wish to manage your cookie consent settings on this website you can do this at any time by clicking on the cookie notice below:

You can decide yourself if you accept cookies or not. This can be set in your web browser. Read more about cookies here.

Cookie settings

You can decide yourself if you accept cookies or not. This can be set in your web browser. Read more about cookies here.

The systems we use for data collection

We currently use these softwares for data collection:

Use of Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc. (”Google”). Google Analytics uses cookies. Through the use of cookies within the framework of Google Analytics, your IP address is recorded and usually transmitted to a Google server in the USA and stored there. However, if you opt-in to IP anonymization on this site, your Google IP address will be truncated from time to time by Member States of the European Union or other signatory states to the EEA Agreement. The anonymization takes place within the European Union or within the European Economic Area. Only in exceptional cases the full IP address is transferred to a Google server in the USA and shortened there. We use the data collected by Google Analytics cookies to track the user behavior of visitors to our website. The IP address transmitted by your browser in connection with Google Analytics will not be merged with other data by Google.

You can prevent Google Analytics cookies from being stored by changing the settings in your browser software accordingly (for more information, see our cookie explanation). Please note that in this case, you may not be able to use the full functionality of the website.

You can also prevent Google Analytics from processing your data by downloading and installing the browser plug-in available at

For more information on terms of use and privacy at Google Analytics, please visit

Use of HubSpot
Our website uses HubSpot, a marketing automation tool. HubSpot sets cookies to track website behavior. These are text files that are stored on your computer and allow an analysis of the use of the website. Click here to see what cookies get dropped when you browse to a HubSpot tracked page. We also use HubSpot to register for our e-mail service. E-mails sent with the help of HubSpot use tracking technologies. We use this information to determine which topics are of interest to you by tracking whether our emails are opened and which links you click on. We will then use this information to improve the e-mails we send you and the services we provide.

If you want to prevent tracking by HubSpot, you can do so by changing your browser settings or by adding an extension to your browser. However, this may lead to certain limitations in the functionality and usability of our offer. You can opt out from web monitoring by HubSpot.

Use of Salesforce Marketing Cloud
Our website uses Marketing Cloud, a marketing automation tool from Salesforce. Exactly all data collected by Salesforce Marketing Cloud is listed here.

Use of Salesforce Sales Cloud
Our website uses Sales Cloud, a CRM tool from Salesforce. We are storing leads and contacts in this system for sales purposes. Exactly all data collected by Salesforce Cloud is listed here.

If you want to prevent tracking by Salesforce, you can do so by changing your browser settings or by adding an extension to your browser. However, this may lead to certain limitations in the functionality and usability of our offer. Read Salesforces’ privacy policy here. If you have a question, comment or request related to Salesforce’s Privacy Statement or want to exercise your rights regarding your Personal Data, please fill out this form.

Your individual rights

Pricer adheres to current data protection laws in the European Union, which includes the following rights:

– If processing personal data is based on your consent, you are entitled to withdraw your consent for future processing of personal data at any time.
– You have the right to request a registry extract (as defined in the law), access to a copy of your personal data, and request rectification and, in certain circumstances, deletion of your personal data.
– You are entitled to oppose the processing of your personal data.
– You have the right to file complaints with a data protection authority.

As we process your personal information, we do so with your consent and/or on a need basis in order to operate our business, comply with our contractual and legal obligations, protect our systems, improve the content and quality of our website or meet other legitimate interests as described in the sections “How we use your personal data” and “Reasons why we share your personal data” above.

Security of your personal data

Please do not send sensitive information to Pricer via email. Sensitive data should be handled securely via SSL (Secure Sockets Layer), a 128-bit encryption service. Pages which use this technology have web addresses that start with HTTPS instead of HTTP, such as Pricer’s own website

Our storage of personal data

Pricer retains personal information as long as it is necessary to provide the products and services, fulfill the transactions you have requested and approved, or for other necessary purposes, such as complying with our legal obligations, resolving disputes and enforcing our agreements. Because these needs may vary for different types of data and for different types of products, services and contexts, actual retention periods may vary. Criteria that determine how long we store data are, for example:

How long are personal data needed to provide the products and services?
This includes, for example, maintaining and improving the performance of products and services, protecting our systems, and administering necessary business and accounting information. This is the general rule underlying the calculation of most storage periods.

Is the personal information extra sensitive?
In that case, a shorter retention period is usually used.

Changes to this Privacy Policy

We update our Privacy Policy continuously to reflect changes to our Services. If there are major changes in the policy or how Pricer uses your personal data, you will be notified via the web or email notification before the changes take effect.

Contact us

If you have questions about your personal data, a complaint or a question to our Data Protection Representative, please contact [email protected]. We will answer your query within 30 days.

Address and contact information to Pricer:

Pricer AB
Västra Järnvägsgatan 7
111 64 Stockholm