About Pricer

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. The Pricer electronic price and information systems significantly increases consumer benefit while optimizing operational efficiency and profitability.

Pricer is the largest ESL company with an installed base greater than its competitors' combined. Pricer today has nearly 5,300 installations in over 200 different retailers, and about 70 million ESL's installed in 40 countries. Customers include many of the foremost retail chains. Pricer, in co-operation with qualified partners, offers a totally integrated solution together with peripherals, applications and services.

Pricer has a market share of approximately 55 per cent measured based on the estimated number of installed labels.
The primary target group is the retail industry, with a focus on food retailing.
The prioritized markets are Japan, Europe and the USA.
The Pricer system uses a high bandwidth, interference free and disturbance safe, infrared (IR) technology which ensures rapid and wireless ESL updates with reliable bidirectional acknowledgement.
Product development is a strategic competency for Pricer. Manufacturing is outsourced to qualified international subcontractors.
At the beginning of 2010 the Pricer Group had ca. 57 employees.
The Pricer class B share is quoted on the Small Cap list of NASTAQ OMX Stockholm Exchange. The number of shareholders is 22,000.
In August 2006, Pricer acquired one of its leading competitors, Eldat Communication Limited.

Pricer AB (HQ) Bergkällavagen 20-22 192 79 Sollentuna Sweden - Phone: +46 (0)8-505 582 00
Pricer European Sales Office in France - Phone: +33 (0)1 61 08 40 20 info@pricer.com