Pricer and Think&Go combine their digital technologies for a connected retail and exhibit at EuroShop 2017
Düsseldorf – 2017, March 5th: Pricer, the global leader in shelf-edge digital solutions for Tier 1 retail and Think&Go, the inventor of connected screens, recently acquired by Ingenico Group, the global leader in seamless payment solutions, partner to enrich the shopping experience. Shoppers pick up coupons from a connected screen located at the entrance of the store using their contactless card or phone and redeem them in the physical store. Combined with the Pricer exclusive Automated Product Positioning system, they immediately know where the promoted products are located and just have to tag their
selection on the digital map. At EuroShop 2017, Think&Go will present its latest innovation: the possibility to use Apple Pay and Samsung Pay to take coupons directly on the screen.
The Pricer Infrared platform provides shoppers with product location based on Pricer’s Award Winningability to automatically geo-locate the product’s Electronic Shelf Label in the store. IR technology can literally map where products have been placed on the sales floor, which can help engage customers in aisle, help customers find products in-store and manage product placement compliance.
Retailers benefit from the Think&Go screens' ability to reduce queuing and powerful drive-to store capability resulting in very strong transformation to real sales. Managing the different promotions is then easily achieved.
The screen advantage is also to reach most of the shoppers; following bank cards, transport cards and loyalty cards, connected watches and smartphones… it’s now with Apple Pay and Samsung Pay that consumers can engage with the screen. And combined with the automated geolocation offered by Pricer, the shopper becomes again more autonomous to find products and promotions.
“Connected screens offer retailers new and more powerful ways to engage consumers and make their shopping experience more attractive. With the integration of payment capability, signage screens take on a completely new role outside of stores as they can be easily transformed into Pop-up-Stores, Click-To-Brick, Click and Collect, therefore offering consumers a whole range of easy to use services “stated Vincent Berge, CEO and Founder of Think&Go.”
“The combination of Product Location and Connected Screen is a powerful enabler for retail store digitization”, says Charles Jackson, EVP at Pricer. “The customer experience is enriched and the customer loyalty improved. The instrumentation of the shelf and intelligent application of product positioning opens up significant opportunity for more efficient retail execution as well as better customer service for omnichannel retail.”
To see the connected screen at EuroShop 2017, visit Pricer booth # 6A23